About me
My Story
“We are what we do, but also what we dream.” – Priyanka B
I breathe business. My first guru was my father. I was a teenager when he took me under his wing, allowing me to witness the highs and lows of building a multinational company.

I started working at the age of 16 and founded my first organization at 21. After earning my college degree, I completed my dual Masters and moved onto managerial positions within multinational companies.

I still see myself as a serial learner. Mr. Praveen Vishakantaiah – former president of Intel India – once told me to always remember the power of q/cu: question and curiosity. I never forgot to live by those words; along with my determination and hard work, they made me who I am. I would not be the person I am today without the experiences and opportunities I’ve had throughout my entrepreneurial journey.

Nowadays, business is my routine, technology is my passion, and a sustainable society my paramount goal. I believe we are all blessed in our own ways, but some of us have the means and time to pay those blessings forward. As a UN Sustainable Goals advocate, I’m on a mission to create a better world. I’m also building my legacy one brick at a time. I yet have a long way to go, but I’m ready. I’ve always been.

“The Beautiful thing about learning is no one can take it away from you”

– B.B.King

A Few Favorite Quotes
“Literacy is a bridge from misery to hope”
– Kofi Annan
“The world we have created is the product of our thinking, it cannot be changed without changing our thinking”
– Albert Einstein
“At the end of it all,our life’s purpose is to – make a positive impact, spread love, respect and be kind”
– Priyanka B
“Don’t be afraid to stand for what you believe in, even if that means standing alone.” 

– Andy Biersack

Education

”Education is not the learning of facts but the training of the mind to think”.

– Albert Einstein

The story of my higher education is not a linear, rosy one. In fact, it begins with the major setback of getting into Columbia University, but ultimately not being able to attend. Coming from a different culture, the idea of a “Manhattan life” was not well received by my newly-migrated family, for which I was asked to attend St. John’s instead – located in the more familiar environment of our new neighborhood.
Surprisingly, I didn’t have the chance to regret not going to Columbia: attending St. John’s University turned out to be one of the best things in my life. The institution gave me a unique series of perspectives: I got to know myself and my abilities better, becoming a more confident, knowledgeable person.

After acquiring my Bachelor’s Degree in Scientific Marketing and being honored by the National Marketing society with a gold medal at SJU, I was referred to Fordham’s University M.S. in Data Science Program by Dr. Timothy Keiningham, one of my early mentors and teachers. After a year in the program I was selected for the dual degree, second being M.S. in Applied Engineering (Fintech focused) from Harvard University. After two  years of hard work, I received my Master’s degree in August 2019. Fordham detailed my scientefic marketing abilities, and I will always be thankful to the institution for broadening my intellectual curiosity and strengthening my passion for my career. Whereas Harvard gave me the fundamentals of engineering management and foundations of financial technology.

“To me these degrees were acknowledgement of my passion in learning”

– Priyanka B

Accreditations

  • 2017 – B.S. in Marketing, Tobin School Of Business, St. John’s University.
  • 2019 – M.S. in Marketing Intelligence, Gabelli School of Business, Fordham University.
  • 2019 – M.S. in Applied Engineering, Harvard Business School, Harvard University.

Certifications

  • Google Ads Fundamentals
  • Google Ads Display
  • Google Analytics
  • IBM SPSS
  • Salesforce App Builder
  • Salesforce Pardot

Skills Applied in Previous Work

  • Product Positioning
  • Public Relations
  • Market Research
  • Analytics
  • Pricing Optimization
  • CRM Management and Optimization
  • Project Management
  • Business Development
  • P&L Management & Budgeting
  • Data Analysis
  • Strategic Planning & Execution

Traits

• Leadership
• First Principle Thinking
• Time management
• Micromanagement
• Goal-oriented
• Future-focused
• Critical Thinking
• Resiliency
• Creativity

Tools Applied in Previous Work

• Windows OS
• Mac OS
• Adobe Creative Suite
• SPSS
• SAS
• MySQL
• MS Office Suite
• Salesforce CRM
• Pardot
• GSuite
• Hootsuite
• Hubspot
• Unbounce
• MailChimp
• SM Platforms (Instagram, Twitter, LinkedIn, Facebook)
• WordPress CMS
• Evernote
• SurveyMonkey
• Trello
• Asana
• Basecamp
• Slack
• SEM Rush
• Yoast
• Buffer
• Canva
• Tableau
• Cision
Do you have a project in mind?
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